|Yasmin Ahmad Blog Profile Photo|
Yasmin Ahmad was arguably Malaysia's best storyteller, film-maker and advertiser.
Come this July 25th, it will be two years since her untimely death from a stroke at the age of 51.
She first came to the Malaysian public's attention as a result of the TV commercials she did for Petronas, celebrating Chinese New Year, Hari Raya Adilfitri and Deepavali and also those for National Day celebrations.
The commercials she did for Petronas never failed to tug at and warm the hearts of Malaysian viewers. For her TV commercials to be able to do this consistently spoke much of her. Each year Malaysians of all races would look forward to her Petronas commercials.
Yasmin Ahmad had won numerous local and international awards for her work in the advertising industry. Her Petronas Merdeka Day (National Day) commercial "Tan Hong Ming In Love" garnered multiple international awards including the top Golden Lion in the Cannes Lions International Advertising Festival in 2008.
She also did several commercials for Singapore's Ministry of Community Development, Youth and Sports, including the poignant, touching and yet funny "Funeral"
Yasmin Ahmad was born on the 7th of January 1958 in Muar, Johore where I once worked. She graduated with a B.A in Psychology from the Newcastle University, England.
She worked briefly as a trainee banker in 1982, then moved to work as a marketing representative with IBM while she moonlighted as a singer and pianist at night. In 1993, she started work as a copywriter with Ogilvy and Mather and left in 1998 to work as joint creative director with Leo Burnett where her career took off in a big way.
Yasmin Ahmad had much success in the advertising industry, but it was her full feature films that brought her work to another level.
Yasmin Ahmad released two more films before she passed way, Talentime and Muallaf (The Convert). Muallaf was in fact produced earlier but released for screening only after Talentine because of the controversy over the scene in which Syarifah Armani ( the character for Rohani) was shaved bald for the film, something conservative Muslims and the censors considered going against Muslim tenets. But it enjoyed huge success when first screened in Singapore.