Hitachi Inspire The Next?

Every time I come across Hitachi's tagline or whatever you call it - "Inspire the Next" - I am flummoxed or left in two minds whether to be inspired or not.

If Hitachi inspires the next, whatever that means, then Hitachi 'inspires'

If Hitachi 'inspire' the next, you are actually being asked to inspire the next (whatever that means again), which would be even more open-ended and dubious.

If Hitachi simply inspires the next, whatever that means, an idea or innovation, then wouldn't

Hitachi

Simply Inspiring

be more inspiring and leave no room for doubt or anyone to be flummoxed?